Seller research
At the top of the Calgary market there is rarely a clean comparable. Price is argued from assembled evidence and explicit adjustments — and the argument has to survive contact with a buyer's own advisor. This is the framework Dusko uses, and a worksheet for organising your own notes privately.
Key takeaways
Not a radius and not a postal code. The set is the group of properties a qualified buyer would genuinely consider instead of yours — which may span communities and may include only a handful of homes per year.
Establish what the land and its utility contribute independently of the building: frontage, grade, buildable envelope, mature landscape, protected outlook, separation and access. Improvements are then valued against that base.
Who designed and built it, when, to what specification, and how well it has aged in use. Effective age — how the home presents and performs — matters more than chronological age at this level.
Test whether each attribute is protected or contingent. A view that a future development can remove is worth less than one that cannot.
Mechanical currency, primary suite standard, kitchen and bath specification, landscape completion, and whether the home can be photographed and shown at its best on day one.
Active listings tell you what a buyer can choose instead. Expired and withdrawn listings tell you where the market refused. Neither is closed evidence, and they should never be blended into it.
Including build-new economics, off-market inventory and out-of-market options for relocating buyers. Pricing is a comparison against real alternatives, not against ambition.
Public launch, coming-soon staging or private-network exposure — each has a different evidence and privacy trade-off, and each changes how early feedback should be read.
Agree in writing when position is reviewed, what evidence triggers a change, and who decides. Checkpoints defined before launch remove emotion from week five.
Note three to six properties you consider relevant — an address, a nickname, or any label that means something to you. This worksheet deliberately does not calculate, estimate or recommend a price. It exists so your evidence arrives at a conversation organised rather than remembered.
This page is educational. It is not an appraisal, a legal opinion or tax advice. For a defensible value opinion — for financing, matrimonial, estate or litigation purposes — engage a qualified appraiser, and consult a lawyer or accountant for legal and tax questions.
Dusko Sremac, REALTOR® — Real Estate Partners at Real Broker. Reviewed and updated 2026-07-29. Licensed to trade real estate in Alberta only.