The print view removes navigation and footer so the twenty questions fit on a single working sheet you can take into interviews.
Interview checklist
20 questions to ask before you sign with
a Calgary luxury realtor.
A printable framework for sellers and buyers who want to compare advisors on evidence — licence, relevant experience, pricing, launch, privacy, negotiation, reporting and cancellation clauses. No "best / #1" language.
How to use this checklist
Bring the same list to every advisor you interview. Take short written notes on the answers — not just the tone. Compare afterwards, on paper, against your own priorities: price certainty, privacy, timeline, marketing depth, team coverage, or negotiation posture. Two advisors quoting a similar fee can propose very different work; the differences show up here, not in the pitch deck.
1. Licence and brokerage
- Which provincial regulator holds your licence, and can I verify it online today?
- Who is your brokerage of record, and how long have you been with them?
2. Relevant property experience
- How many properties in this neighbourhood, price band or property type have you personally represented in the last 24 months?
- What kinds of luxury properties do you decline to represent, and why?
3. Pricing evidence
- Show me the comparable set you would use for my property and how you filtered it.
- How do you handle thin comparables at the top end without over- or under-pricing?
4. Launch plan
- Walk me through the first 30 days if I list with you — sequence, milestones and vendors.
- Which photographer, videographer and copywriter would you bring, and who pays?
5. Privacy and exposure
- What are my options for a quiet-first, limited-exposure, or fully public launch?
- How do you handle addresses, interior detail and my identity if I want a lower profile?
6. Paid and organic distribution
- Which paid channels do you actually use for a property like mine, and at what budget?
- How do you use the PRPTY network — or your own network — and what does that look like in practice?
7. Showing feedback and negotiation
- How is showing feedback collected, filtered and reported to me?
- Who negotiates on my behalf — you personally, or a team member — and what is your process?
8. Reporting and team
- What reporting will I receive, at what cadence, and in what format?
- Who is on the team, what do they do, and who will I actually deal with day-to-day?
9. Referrals, conflicts and cancellation
- Are there any referral fees, dual-agency situations, or prior relationships I should know about?
- What are the exact cancellation and expiry terms in the listing or buyer agreement, and how are they invoked?
What to listen for
- Specifics over slogans — named vendors, real numbers, actual sequences.
- Willingness to put scope, fees and net-sheets in writing.
- Honest handling of thin comparables and privacy trade-offs.
- Clear ownership of negotiation, showings and reporting — not "the team will handle that".
- Disclosure of any referral, dual-agency or prior-client situation.
Related resources
Luxury realtor fees — plain-language guide · Listing marketing plan · Luxury home valuation request · Representation methodology · Credentials & verification · Selling a luxury home in Calgary
Reviewed: 2026-07-29
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